Overview: Maybelline’s iconic ‘Baby Lips’ lip balm is a hit among college going women. Every year the brand introduces new variants to the already popular range. This year too, the brand will be introducing 3 variants in this very iconic range, namely Butterscotch, Apple cinnamon and Peach.

Objective: Create a GIF for the three variants, that establishes that these are lip balms, communicates that it’s a new variant launch and showcases imagery that pops.

TG – 16 to 22 year old girls, Tier 1 and 2